Having a clear vision around personal branding is essential for any artist to move from being a singer/songwriter to a global success.
 
Firstly, we must establish what your artist’s personal brand is. This is a compilation of who they are, what they believe in, what they stand for and who they want to become.
An audit will be completed of current marketing strategies and social platforms as well as styling, artwork, content etc.
 
At this stage we will also conduct a competitor analysis to understand what creators are doing successfully/unsuccessfully in the space your artist wants to occupy.
 
We work closely with the artist throughout this process with input from management, labels, and any wider team members.
 
Finally, we create a strategy to achieve these goals and work with you to execute it.
This includes but is not limited to overall marketing, PR, social media, and styling.