GAP UK

Talent and two photographers were hand selected to attend a four day brand activation in Paris.

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Organised with the aim of promoting 'Denim Futures' collection, talent were invited in-store in London for a one on one shopping experience.

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We created a schedule of activities that included dinners, sightseeing as well as a second shopping experience at GAP, Rue Tronchet.

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The aim of the activation was to capture relaxed, natural content both the client and talent could post via social channels without looking like 'paid' content.